Promoting green mobility through gamified transportation campaigns

This paper explores the impact of gamified campaigns within the AirBreak project on promoting sustainable urban mobility. Designed to induce lasting behavior change, the campaigns target diverse scenarios, including home-to-work, home-to-school, and leisure travel. The study assesses the overall effectiveness of these campaigns, analyzing changes in individual mobility choices and their contribution on reducing CO2 emissions. Additionally, the paper delves into the motivational aspects of the campaigns, identifying features that influenced participants towards sustainable mobility. Understanding these motivational factors provides insights into key elements driving positive behavioral changes. Moreover, the research investigates user characteristics influencing consistent engagement in sustainable mobility choices. This analysis enhances our understanding of the factors shaping participants’ inclination towards adopting and sustaining eco-friendly travel practices. Grounded in theoretical foundations, the study details data collection and analysis methods, presenting findings that offer valuable perspectives for future interventions and policy considerations in the context of gamified sustainable transportation campaigns.