Untitled Bee Game: Be (e) ing mean to learn more about eco-sustainability

The contemporary era witnesses a concerning rise in unsustainable practices, particularly evident in the staggering accumulation of plastic pollution and the detrimental impacts of non-eco-friendly elements on soil and aquatic ecosystems. These human-induced actions contribute to biodiversity decline, especially affecting crucial pollinators like wild bees, essential for sustaining the planet's life support systems. This paper explores the development and evaluation of a 3D serious game, named "Untitled Bee Game", to foster positive behavioral change toward eco-sustainability, by delivering knowledge in an engaging and enjoyable manner. The paper presents the design and development of the game, the results of a usability test, and an experiment conducted to evaluate it. While the initial usability test yielded suboptimal results, valuable feedback informed subsequent improvements, resulting in an overall enjoyable experience for users. The main experiment demonstrated the game's effectiveness in facilitating effective learning, with encouraging quiz results indicating increased awareness of eco-sustainability concepts among players. Participants also expressed a willingness to continue learning about eco-sustainability.