Visual Aids to the Rescue: Predicting Creativity in Multimodal Artwork

Creativity is the key factor in successful advertising where catchy and memorable media is produced to persuade the audience. Considering not only advertising slogans but also the visual design of the same advertisements would provide a perceptual grounding for the overall creativity, consequently the overall message of the advertisement. In this study, we propose the exploitation of visual modality in creativity assessment of naturally multimodal design. To the best of our knowledge, this is the first study focusing on the computational detection of multimodal creative work. To achieve our goal, we employ several linguistic creativity detection features in combination with bag of visual words model and observable artistic visual features. The results of the creativity detection experiment show that combining linguistic and visual features significantly improves the unimodal creativity detection performances.