Product Recommendation with Interactive Query Management and Twofold Similarity

This paper describes an approach to product recommendation that combines in a novel way content- and ollaborative-based filtering techniques. The system helps the user to specify a query that filters out unwanted products in electronic catalogues (content-based). Moreover, if the query produces too many or no results, the system suggests useful query changes that save the gist of the original request. This process goes on iteratively till a reasonable number of products is selected. Then, the selected products are ranked exploiting a case base of recommendation sessions (collaborative-based). Among the user selected items the system ranks higher items that are similar to those selected by other users in similar sessions (twofold similarity). The approach has been applied to a web travel application and it has been evaluated with real users. The proposed approach: a) reduces dramatically the number of user queries, b) reduces the number of browsed products and c) the selected items are found first on the ranked list.