Humor is an important mechanism for communicating new ideas and change perspectives. On the cognitive side humor has two very important properties: it helps getting and keeping people`s attention and it helps remembering. This qualities have made it an ideal tool for advertisement. Clearly, the world of advertisement has a great potential for the adoption of computational humor, if the latter is possible at all. Though humor has been called ``AI-complete` some prototypes are able to produce expressions limited in humor typology but meant to work in unrestricted domains. In this paper some such work on computational humor is presented and the applied potential of computational humor for advertisement discussed. The followed approach is based on a number of resources with rather shallow internal representations, but with large coverage, and the design of some specialised reasoners.
Applied Computational Humor and Prospects for Advertising
Stock, Oliviero;Strapparava, Carlo
2006-01-01
Abstract
Humor is an important mechanism for communicating new ideas and change perspectives. On the cognitive side humor has two very important properties: it helps getting and keeping people`s attention and it helps remembering. This qualities have made it an ideal tool for advertisement. Clearly, the world of advertisement has a great potential for the adoption of computational humor, if the latter is possible at all. Though humor has been called ``AI-complete` some prototypes are able to produce expressions limited in humor typology but meant to work in unrestricted domains. In this paper some such work on computational humor is presented and the applied potential of computational humor for advertisement discussed. The followed approach is based on a number of resources with rather shallow internal representations, but with large coverage, and the design of some specialised reasoners.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
