Talking About Brainrot: Youth Engagement with AI-Generated Content and the Dynamics of Intergenerational Communication

Generative AI is increasingly shaping social media dynamics and the production of viral content, particularly among younger audiences. One recent example is Italian Brainrot, a meme phenomenon characterized by AI-generated, surreal visuals and absurd narratives, which has rapidly gained popularity among adolescents. Despite its widespread presence online, little is known about how such AI-generated content is perceived by young users and communicated across generational lines. This study investigates the attitudes and perceptions of 89 adolescents aged 12 − 14 regarding Italian Brainrot and related content. Specifically, it addresses two research questions: (1) How do young adolescents perceive and engage with the Italian Brainrot phenomenon? and (2) How do they communicate about this content with peers and adults? Our findings contribute to broader discussions on generative AI, internet language, and intergenerational communication. In particular, we highlight both the barriers and opportunities for fostering critical awareness and responsible engagement with AI-driven media among youth.