What color for technology in Italy?

Color is strongly relevant to humans, not only because it enables the description and recognition of material objects, but also because it allows to express emotions and life situations, depending on the cultural background. In this work, we study the relationship between color and technology in Italian culture through a questionnaire investigating if and how the color associated to the ideal concepts of domestic appliances, robotics, computers and internet are affected by their color appearance, designs and/or applications. The answers to the questionnaire, given by 58 Italian volunteers with different age, gender and education, show that the technology objects have been related mostly to grey tones, included black and white, while the immaterial concepts of Internet have been often linked to all the visible spectrum of colors.