Player Types and Player Behaviors: Analyzing Correlations in an On-the-field Gamified System

When the promotion of a positive behavioral change is the goal, most often persuasion techniques are used. To maximize the effectiveness of these techniques designers need to tailor the employed persuasion strategies to each individual. Many studies faced the problem of modeling players' profile by designing taxonomies. However, none of them verified if this approach works in practice. In this paper we investigate whether using a well-known player types categorization based on a questionnaire is an effective mean to represent the way players actually behave in an on-the-field gamified system.