Advertising plays a key role in service oriented recommendation over a peer-to-peer network. The advertising problem can be considered as the problem of finding a common language to denote the peers' capabilities and needs. Up to now the current approaches to the problem of advertising revealed that the proposed solutions either affect the autonomy assumption or do not scale up the size of the network. We explain how an approach based on language games can be effective in dealing with the typical issue of advertising: do not require ex-ante agreement and to be responsive to the evolution of the network as an open system. In the paper we introduce the notion of advertising game, a specific language game designed to deal with the issue of supporting the emergence of a common denotation language over a network of peers. We provide the related computational model and an experimental evaluation. A positive empirical evidence is achieved by sketching a peer-to-peer recommendation service for bookmark exchanging using real data

A Peer-to-Peer Advertising game

Avesani, Paolo;Agostini, Alessandro
2003

Abstract

Advertising plays a key role in service oriented recommendation over a peer-to-peer network. The advertising problem can be considered as the problem of finding a common language to denote the peers' capabilities and needs. Up to now the current approaches to the problem of advertising revealed that the proposed solutions either affect the autonomy assumption or do not scale up the size of the network. We explain how an approach based on language games can be effective in dealing with the typical issue of advertising: do not require ex-ante agreement and to be responsive to the evolution of the network as an open system. In the paper we introduce the notion of advertising game, a specific language game designed to deal with the issue of supporting the emergence of a common denotation language over a network of peers. We provide the related computational model and an experimental evaluation. A positive empirical evidence is achieved by sketching a peer-to-peer recommendation service for bookmark exchanging using real data
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11582/2051
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
social impact