Society needs humor, not just for entertainment. In the Web age, presentations become more and more flexible and personalized and they will require humor contributions for electronic commerce developments (e.g. product promotion, getting selective attention, help in memorizing names etc.) more or less as it happened in the world of broadcasted advertisement. Even if deep modeling of humor in all of its facets is not something for the near future, there is something concrete that has been achieved and that can help in providing attention to the field. The paper refers to the results of a project devoted to humorous acronym production, a circumscribed task that nonetheless requires various generic components. The project, the first ever sponsored by the European Union in computational humor, opens the way to developments for creative language, with applications in the world of advertisement
Getting Serious about the Development of Computational Humor
Stock, Oliviero;Strapparava, Carlo
2003-01-01
Abstract
Society needs humor, not just for entertainment. In the Web age, presentations become more and more flexible and personalized and they will require humor contributions for electronic commerce developments (e.g. product promotion, getting selective attention, help in memorizing names etc.) more or less as it happened in the world of broadcasted advertisement. Even if deep modeling of humor in all of its facets is not something for the near future, there is something concrete that has been achieved and that can help in providing attention to the field. The paper refers to the results of a project devoted to humorous acronym production, a circumscribed task that nonetheless requires various generic components. The project, the first ever sponsored by the European Union in computational humor, opens the way to developments for creative language, with applications in the world of advertisementI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
