The growing size and complexity of WWW made evident the need to provide more flexible mechanisms for delivering personalized information to the user. On the other side, knowledge of customers interests could be a real advantage for companies that work using Internet and want to develop personalized marketing applications. This paper gives an overview of the SiteIF system. SiteIF takes into account the user's browsing behavior and tries to anticipate what documents in the web site could be interesting for the user. The system dynamically learns the user's areas of interest generating/updating a user model. The architecture of the system consists of many components. The paper focuses on the agents that model the user interest and generate personal documents as entry points in the site
Personalizing Access to Web Sites: The SiteIF Project
Strapparava, Carlo
1998-01-01
Abstract
The growing size and complexity of WWW made evident the need to provide more flexible mechanisms for delivering personalized information to the user. On the other side, knowledge of customers interests could be a real advantage for companies that work using Internet and want to develop personalized marketing applications. This paper gives an overview of the SiteIF system. SiteIF takes into account the user's browsing behavior and tries to anticipate what documents in the web site could be interesting for the user. The system dynamically learns the user's areas of interest generating/updating a user model. The architecture of the system consists of many components. The paper focuses on the agents that model the user interest and generate personal documents as entry points in the siteI documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
